Thursday, December 04, 2008

Whole Foods Not So Wholesome Attack on New Seasons

Do you shop at Whole Foods? There are many good reasons not to shop there, but here's yet another one. Whole Foods has subpoenaed New Seasons financial records, marketing plans, documents related to plans to open new stores or improve existing stores, and other sensitive information about its business. The Oregonian weighed in on the matter yesterday.

Of course, this outrageously unfair, anticompetitive demand should come as no surprise to those of us who've paid attention to Whole Foods' business practices over the years. What concerns me is that a lot of people out there think that by shopping at Whole Foods, they're doing the "right" thing, buying organic food for their family. Perhaps in some areas of the country, Whole Foods is the one and only choice for those seeking organic food, but I doubt it. Given the way Whole Foods does business, I'd bet that every single one of its stores is within a stone's throw of another, smaller, locally owned health food store or food co-op. You may not know about it yet. It may not be right on your way home from work, but it's almost certainly there. Please, if you shop at Whole Foods, find your local alternative and shop there.

I no longer shop very often at New Seasons. I prefer to pick up produce at farmers' markets or People's Co-op, buy meat farm-direct, and get my groceries delivered to my door by Azure Standard. Still, I'm glad that when I still shopped at grocery stores regularly, I could go to a locally owned natural food store committed to selling local, organic products. After my run-in at Fred Meyers, New Seasons became the only place I grocery shopped for some time. I urge those of you who do shop at Whole Foods to stop supporting the Goliath and give David some well deserved support.


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Travis said...

Cherry Blossoms over in NE PDX is a pretty cool place for that farmers' market feel, but inside.

Chris said...

Travis, where is Cherry Blossoms? I feel like I've seen it, but I can't recall where. On Alberta? I googled for it, but nothing in NE came up.